In the digital landscape, every organization, no matter how big or small, is making its way online for the sake of expanding its business’ reach. Growing your business online is the best way you can offer your services globally and increase brand awareness as well. In case you are still figuring out, what next, and how to grow an online business, keep reading!
Well, if we were living in the early days of the internet, I could say that it would have been way easier for your business to be found online. But, eventually, the internet and people have come a long way, where there is a high surge in the number of businesses present online. A few years back, businesses used to pay for per click ads and social media promotions to engage more customers on their websites. But nowadays there are more ways to connect with new customers through several online promotion techniques.
16 ways to make a “boring” brand exciting
- 1 16 ways to make a “boring” brand exciting
- 1.1 1. Tell your story
- 1.2 2. Educate your audience
- 1.3 3. Go behind the scenes
- 1.4 4. Embrace authenticity
- 1.5 5. Hold a Q&A
- 1.6 6. Team up with someone fun
- 1.7 7. Be human
- 1.8 8. Hold a contest
- 1.9 9. Tap into trending topics
- 1.10 10. Be memorable
- 1.11 11. Promote your company culture
- 1.12 12. Be useful
- 1.13 13. Create a series
- 1.14 14. Be a showoff
- 1.15 15. Run a poll
- 1.16 16. Don’t take yourself so seriously
- 1.17 More from my site
1. Tell your story
Whatever your business is, there must have been an initial spark of inspiration or a big “why” moment that kicked it all off. Don’t be afraid to get real and share it.
Human brains are wired to connect with narratives, so harness your inner storyteller — whether through a 280-character tweet or a charmingly rambling Instagram caption.
2. Educate your audience
Creating engaging content isn’t always about cracking jokes and running contests — and maybe that’s not even appropriate for the vibe of your brand. But whether your content runs more towards the goofy or the serious end of the spectrum, it never hurts to share clear and helpful information.
Pass on expert advice about how to get the most out of your product, reveal some interesting company history or correct a misconception about your industry. If your audience scrolls by and learns something, that’s a win.
3. Go behind the scenes
What’s happening at your offices? Did prototypes for your newest product just show up at the warehouse? How do shoelaces get made?
There’s something fascinating about seeing the nuts-and-bolts of a business, so if you’re able to give followers a peek behind the curtain, we say: reveal yourself, Mr. Oz!
4. Embrace authenticity
There’s a lot of artifice and posturing on social media, for sure. (Filters: maybe you’ve heard of them.) But that’s exactly why authenticity hits hard. It’s exciting to see a brand get real and raw.
Be honest and transparent, create content that’s meaningful and you’ll build trust with your audience over time.
5. Hold a Q&A
Whether you’ve got a somewhat complicated brand offering (what are taxes?) or deal in a product that tackles some embarrassing, too-human bodily function (hello, period underwear!), your audience probably has a few questions they’d love an expert to tackle.
Set up an AMA on Facebook, host a Live Q&A on TikTok or take advantage of that questions sticker on Insta.
6. Team up with someone fun
The best way to prove you’re not boring? Invite someone interesting to boost your reputation. Partner with an influencer or an influential community member for a social media takeover, product collaborations or even a virtual interview or conversation. Their cool factor may just rub off on you.
7. Be human
There’s no sense in pretending either you or your audience are perfect… because no one is. There’s something powerful about relating to the pain (ohhh the pain!) of humanity.
Sharing pain points in the human experience — whether your own or from your core demographic — and empathizing can be a bonding moment.
8. Hold a contest
People love to win stuff! Host a contest for a giveaway either of your own product or service, or something from a related business, and you’ll be the hottest post on the block.
9. Tap into trending topics
If you think your product is simply too boring to talk about in every post, that’s OK — there’s plenty more to chat about online. (In fact, talking about yourself too much gets a little old after a while, even for the sexiest of products.)
Luckily, there’s always a fresh trending topic or current event to weigh in on. Use social listening to figure out what your audience is going on and on about, and chime in on the conversation. Or, scope out trending hashtags to dive into a broader discussion.
10. Be memorable
Your social account is but one drop in an ocean of content. If you’re posting a shot-from-above photo of a cup of coffee captioned “I love Sundays!” like every other social media weekend warrior, why should anyone bother to come back to you for more?
Stand out from the crowd with eye-catching graphics, a shocking infographic or funny meme.
11. Promote your company culture
Even if your product or service isn’t the most captivating, maybe your people are! Spotlight what makes your company or office unique, highlight employees’ accomplishments or talents, and generally brag about what a fun crew you’re working with.
12. Be useful
What kind of resources can you share to make your followers’ lives better? How-to videos? Answers to frequently asked questions? Downloadable worksheets?
Offer content that acts as a service, and your value will be crystal clear.
13. Create a series
A recurring feature not only helps round out your social media content calendar, it also gives followers a reason to come back regularly for more content they love.
This could be a Friday afternoon Instagram Story sharing your team’s weekend playlist, or a recurring video segment putting everyday objects in a blender. Consistency lets fans know what to expect and hammers home your brand values.
14. Be a showoff
Pull a crazy stunt, or brag about a recent accomplishment. If you don’t toot your own horn, who will? It’s a great prompt for engagement.
15. Run a poll
The beauty of social media is its interactivity, so don’t be shy about asking your followers to speak up.
A poll is a great, low-barrier way for even the shyest of fans to weigh in on an issue and join the conversation. Polls can ask for customer feedback on the latest product, gauge interest in a new service or even just get people to pick a side about whether they like smooth or crunchy peanut butter best.
16. Don’t take yourself so seriously
For “boring” brands to thrive on social media, it really all boils down to having fun. Just because your company doesn’t produce glow sticks or candy, doesn’t mean you can’t bring the party to your feed.